Available · Creative & Growth Leadership 2026 / Portfolio

Eva Chan.

I'm Eva — a Brand & Creative leader with 15+ years building iconic consumer brands across art direction, brand design, and creative leadership. I've launched and scaled 100+ consumer brands, co-founded an ad-tech platform acquired in 2019, and built the Meta signal-testing framework behind More Labs' $1M in 90 days and the Liquid IV rebrand that preceded its $400M exit.

Selected work ↗ Case studies Get in touch
Eva Chan portrait
Eva Chan
LA · 2026
Design Manager Creative Director Brand Marketing Creative Strategist Go-to-Market Director Performance Creative Head of Creative VP Creative Design Manager Creative Director Brand Marketing Creative Strategist Go-to-Market Director Performance Creative Head of Creative VP Creative
$0M
ARR scaled
0+
Brands shipped globally
$0M+
Funds raised
4→50
Team grown
01 — About

A builder of teams, systems, and the creative operating layer between them.

Eva Chan on set with the VaynerX team
On set with VaynerX

I'm a brand and creative executive who builds category-defining brands through systems thinking, cultural insight, and disciplined execution. My work sits at the intersection of brand, product, and trust — shaping how companies show up, scale responsibly, and earn long-term customer loyalty.

I co-founded Exact Media, an enterprise ad platform serving P&G, L'Oréal, and Unilever. I designed advertiser workflows and the ad-tech stack, partnering closely with engineering to automate campaign planning and measurement. Exact Media scaled to $6.5M revenue in under 18 months, raised $2M, grew from 4 to 50 people, and was acquired in 2019.

Over the past eight years I've founded and led Launch Pop, helping launch and scale 100+ consumer brands. My teams operate like internal platforms — partnering with founders, engineers, and data to design experimentation frameworks and go-to-market systems.

I also created a proprietary Meta signal-testing framework that uses ads as a research engine for audience insight, positioning, and product–market fit. This approach took More Labs to $1M in 90 days and informed the Liquid IV rebrand ahead of its $400M exit.

Currently
Founder & Head of Product / Creative — Launch Pop
Previously
Co-founder, Exact Media (acquired 2019)
Superpowers
Signal testing · Brand systems · 0→1 launches · Creative ops · Team building · AI-native workflows
Partners I've built for
P&G · L'Oréal · Unilever · Liquid IV · More Labs · GEM · Rael · Ouidad · Bio Ionic · Wet Brush · Phyla · Hydrant
Recognition
EY Entrepreneur of the Year (Finalist) · Forbes 30 Under 30, Marketing
02 — Selected Work

A through-line of signal, systems, and category-defining launches.

001
More LabsMorning Recovery
Repositioned from party novelty to science-backed productivity. Created a new category in North America via signal testing.
$1Min 90 days
↗
002
Liquid IVBrand repositioning & system
Data-informed rebrand and unified system across products, retail, and philanthropy — set up for category expansion.
$400MUnilever exit
↗
003
Exact MediaEnterprise ad platform · Co-founder
Co-founded, led product & design end-to-end. Scaled to 50+ team. P&G, L'Oréal, Unilever. Acquired 2019.
$6.5MARR < 18 mo
↗
004
GEM Vitamins0→1 brand, community, category
Built the world's first real-food vitamin brand from zero — research, story, and community-led soft launch.
$10M+raised
↗
005
OuidadLegacy brand system rebuild
Rebuilt a globally recognized legacy brand across silos — marketing, brand, and design unified under one system.
Multi-teamalignment
↗
006
RaelAmazon-first → DTC scale
Translated customer-review language into positioning, website, and callouts that shifted the business to DTC-led growth.
10×DTC revenue
↗
007
BBI PortfolioOuidad · Bio Ionic · Wet Brush
Nimble creative engine across four DTC brands. Top prospecting creative in Q1 2023; Bio Ionic +30% return MoM.
9.26peak ROAS
↗
008
Coach's OatsHeritage brand → modern pantry
Recast a family heritage brand as a modern pantry staple — without losing its soul. Identity, packaging, ad creative.
Brand worldrelaunch
↗
03 — Case Studies

Two distinct skillsets, one operating system — filter by what you're hiring for.

Filter
More Labs Morning Recovery bottles
001 / more-labs
$1M / 90 days
Brand Marketing & GTM
Launch Pop · Brand, GTM & Growth LeadMore Labs

Created a new productivity-beverage category — $1M in the first 90 days.

Problem
Morning Recovery was positioned as a college party hangover fix — capping credibility, longevity, and growth.
Action
Used my Meta signal-testing framework — running ads as a research engine to surface high-intent audiences, winning storylines, and value propositions. Repositioned the brand from party novelty to a science-backed productivity tool. Focused early spend on category education via Product Hunt, Indiegogo, Entrepreneur Magazine, and founder-led storytelling.
Result
$150K in the first hour · $1M in the first quarter. Defined an entirely new productivity-beverage category in North America. Helped raise $10M+. Featured in Forbes, Business Insider, and TechCrunch.
$150K
First hour
$1M
First 90 days
$10M+
Raised
New
Category in N.A.
Signal TestingBrand RepositioningGTM StrategyCategory CreationGrowth Strategy
Liquid IV stick pack
002 / liquid-iv
$400M exit
Creative LeadershipBrand Marketing & GTM
Launch Pop · Brand System LeadLiquid IV

A data-informed rebrand that set up a $400M Unilever exit.

Problem
A high-growth brand preparing to scale, but lacking a unified system across product lines, marketing, retail, and philanthropy. Risk of fragmentation as growth accelerated.
Action
Led a data-informed brand audit to identify what was working and what wasn't. Reframed the brand narrative and built a scalable brand system that aligned messaging, creative, and execution across teams and channels — ready for retail, category expansion, and acquisition.
Result
Unified story across products, retail, and marketing. Brand system enabled consistency at scale. Acquired by Unilever in a deal valued at $400M+.
$400M
Unilever acquisition
1
Unified brand system
Brand SystemRebrandingBrand AuditNarrative StrategyMulti-channel
Exact Media analytics dashboard
003 / exact-media
$6.5M ARR
Creative LeadershipBrand Marketing & GTM
Co-founder · Head of Product & Design2015 — 2019 (Acquired)

Zero to $6.5M ARR and acquisition — Fortune 500 enterprise advertising.

Problem
Rapid growth exposed fragmented workflows across campaign planning, execution, billing, and reporting. Manual processes created friction, risk, and trust issues for enterprise advertisers.
Action
Led product design for the enterprise advertising platform used by P&G, L'Oréal, and Unilever. Conducted deep workflow research across ops, sales, and engineering; mapped end-to-end journeys; redesigned the system as a unified platform. Partnered closely with engineering to translate strategy into build-ready designs.
Result
$6.5M revenue in <18 months · $2M raised · 4 → 50+ employees without breaking ops · exited via acquisition in 2019.
$6.5M
ARR <18 mo
$2M
Venture raised
4→50
Team scaled
Exit
Acquired 2019
Product DesignWorkflow ResearchSystems ThinkingEnterprise UXCross-functionalFundraising
GEM real-food vitamin bite
004 / gem
$10M+ raised
Creative LeadershipBrand Marketing & GTM
Launch Pop · 0→1 Brand LeadGEM Vitamins

Innovated the vitamin category with the world's first real-food vitamin.

Problem
A founder with an algae product and no brand, no category narrative, and no clear articulation of why vitamins needed to change.
Action
Ran signal-testing research, market + user research, and positioning work to reframe vitamins as real food. Built the brand story, positioning, and system from the ground up. Fostered a private beta community where early users co-created the brand prior to launch — every GTM decision informed by real signal.
Result
Clear, differentiated real-food vitamin narrative. Strong early community advocacy. $800K pre-seed → $10M+ raised. Featured in Forbes and Cheddar TV.
$10M+
Raised
1st
Real-food vitamin
0→1 BrandingPositioningNarrative DesignCommunity LaunchSignal Testing
Ouidad legacy homepage Ouidad rebranded homepage
Before
After
↔ Drag to compare05 / ouidad · before → after
Creative LeadershipBrand Marketing & GTM
Launch Pop · Brand System LeadOuidad (legacy global brand)

Rebuilt a legacy global brand across silos, stakeholders, and decades of drift.

Problem
A globally recognized legacy brand without an internal brand system. Marketing, brand, and design teams operated in silos — leading to inconsistent execution and diluted performance.
Action
Navigated multiple stakeholders across brand, performance, and retail. Used performance data and customer insight to redesign the brand from a systems perspective. Created a unified brand framework adopted across global teams — balancing creative expression with measurable performance.
Result
Aligned marketing, brand, and design under one system. Improved consistency and speed. Creative functioned as a performance feature, not a cost center.
1
Unified system across global teams
▲
Creative as performance feature
Legacy RebuildStakeholder AlignmentCreative + PerformanceGlobal System
Rael product family
006 / rael
10× DTC
Brand Marketing & GTM
Launch Pop · DTC & Brand LeadRael

From Amazon-first to DTC-led — 10× revenue growth.

Problem
Rael was a top-performing feminine-care brand on Amazon, competing with category leaders like Always. To scale and build long-term equity, they needed to own the customer relationship through DTC.
Action
Conducted deep analysis of customer reviews to understand the language, emotional drivers, and trust signals that differentiated Rael from legacy brands. Translated insight into a clear brand narrative, website copy, and product callouts that elevated the brand while preserving category authority.
Result
10× DTC revenue. Strengthened trust and conversion across owned channels. Supported continued scale with $20M+ in VC. Featured in Vogue, Business Insider, Women's Health.
10×
DTC revenue growth
$20M+
VC raised
DTC StrategyCustomer InsightCopywritingConversionBrand Narrative
Bio Ionic NanoIonic MX styler ad
007 / bbi · bio-ionic
9.26 ROAS
Creative LeadershipBrand Marketing & GTM
Launch Pop · Ad Creative PartnerBeauty by Imagination

A nimble creative engine across four DTC beauty brands.

Problem
BBI's internal eCommerce team needed a creative partner who could concept and deliver on-brand, high-performing, fast assets — across a growing portfolio.
Action
Designed a content pipeline with clear briefs, weekly cadence, performance feedback loops, and one review system across brands. Embedded creative, strategy, and production to move at internal-team speed without internal-team overhead.
Result
Highest-revenue prospecting creative in Q1 2023 (peak 9.26 ROAS, 42% conversion). Bio Ionic +30% return MoM. Ouidad travel-size SKUs sold out. Powered the Wet Brush DTC site launch and one of Bio Ionic's most successful launches in company history.
9.26
Peak ROAS
42%
Top conversion
+30%
Bio Ionic MoM
5M+
Top creative impressions
Creative DirectionAd Creative SystemsPerformance CreativeContent PipelineMulti-brand
Coach's Oats product detail page
008 / coachs-oats
Brand world
Creative Leadership
Launch Pop · Creative LeadCoach's Oats

Recast a family heritage brand as a modern pantry staple — without losing its soul.

Problem
A beloved family-owned brand with deep authenticity and a loyal base, but packaging and creative that didn't communicate its quality story to new shoppers. Shelf and digital presence weren't doing the product justice.
Action
Led creative direction and brand system design — translating the founder's heritage story into a clear visual and verbal identity. Built a pantry-staple language of craft typography, warm photography, and editorial storytelling — then extended it across packaging, site, and ad creative.
Result
A cohesive, ownable brand world that signaled craft and quality while honoring the family's voice. Unlocked new retail conversations and a confident foundation for DTC storytelling and paid creative.
1
Unified creative world
▲
Retail + DTC presence
Creative DirectionBrand IdentityPackagingEditorial Art DirectionHeritage Storytelling
04 — Also in the book

A selection of 100+ brands launched and scaled through the signal-testing framework.

Immi Ramen
1.2K beta · 40% launch sales from community · $1M raise
Pricklee
Email flows 16% CVR · 6–65× ROAS campaigns
Dr. Diamond's Metacine
13.97% launch CVR · 6.74 prelaunch ROAS · 68% email open
Phyla Skincare
10× revenue · 2,400 ROAS · 3.5% site CVR
Hydrant
$2M raised · 76ers Incubator · sold out month 1
Ourside
12K+ emails prelaunch · $0.29 CPL · hero SKU sold out
Utiva Health
200% growth in 3 months · CA→US launch
Strands Hair Care
DNA-custom hair · $2M raised · Allure, FT
Keyto
End-to-end creative engine · video, UGC, templates
Marlow
Indiegogo → DTC migration · brand + Shopify build
No Reception Club
1.9K active beta · Getaway bag sellout
more brands
DTC · CPG · beauty · wellness · beverage
05 — Words from partners

What it feels like to work with me, in their words.

"
Eva is the ideal creative collaborator. Her data-driven approach helped us create a website that significantly improved DTC sales overnight — and that is not an exaggeration. She took personal ownership of the project as if it were her own.
Nolan Rogers Director of Marketing, Coach's Oats
"
Launch Pop became a critical extension of my team, helping us rapidly scale content across four eCommerce brands. Their work played a pivotal role in driving one of the most successful Bio Ionic product launches in company history.
Jill Arvanitis Formerly Beauty by Imagination
06 — Experience

A decade of building products, brands, and the teams behind them.

Eva with her creative team on set
On set with the Launch Pop creative team01 / team
Eva judging Shopify pitch competition
Judge at Shopify pitch competition hosted by Launch Pop02 / shopify-judge
2017 — now
Founder, Head of Product Design & CreativeLaunch Pop · Los Angeles
Design-led product and growth org acting as an embedded partner to early-stage consumer and ad-driven businesses. Built and lead a fully remote, globally distributed team of product designers, brand designers, growth marketers, engineers and specialized vendors. Partners include More Labs ($8M Series A), Rael ($17.5M Series A), GEM ($10M+ seed), Topicals ($12M+ Series A), Strands Hair Care ($8M+ seed), Liquid IV ($500M exit), Immi Ramen, VaynerMedia and Empathy Wines.
2021 — now
InvestorAero
Angel investor.
2019 — now
Board of AdvisorsStrands Hair Care
Advisor on brand, creative, and growth for the first DNA-custom hair care company.
2013 — 2017
Co-founder, Product & Design LeaderExact Media · Toronto / Cincinnati
Enterprise commerce advertising platform serving Fortune 500 brands (P&G, L'Oréal, Unilever) across a premium ecommerce retailer network (GILT, Rue La La, Best Buy). Led product strategy, platform design, and workflow infrastructure. Scaled from 4 to a multi-city org in 18 months, reached $6.5M revenue, raised $2M, and exited via acquisition by The Specialist Works in 2019.
2011 — 2014
Creative DirectorLoose Button · Toronto
Quarterly luxury beauty box delivering products from L'Oréal, Lancôme, and Estée Lauder. Led brand and creative through to acquisition in 2014.
07 — Recognition

Awards, features, and the rooms I've been invited into.

2024
EY Entrepreneur of the YearYoung & Emerging — Finalist
2018
Forbes 30 Under 30Marketing & Advertising
2023
Shopify Pitch CompetitionJudge — hosted by Launch Pop
Press
Forbes · Business Insider · TechCrunch · Vogue · AllureFeatured for portfolio brand launches
Let's build something

Looking for a creative leader who drives numbers?

echan.designs@gmail.com
Email ↗ LinkedIn ↗

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